Driving Creative Impact: My Role in Digital Strategy and Brand Development at Glass River Media
Transforming Brands with SEO, Content Creation, and UI/UX Design
At Glass River Media, I contributed to impactful digital strategies and creative projects for clients like ReleaseTheKreative and Dekhedz. My role involved optimizing YouTube content, blog content, redesigning websites, and implementing SEO strategies to enhance brand visibility and audience engagement. By combining innovative design with data-driven marketing techniques, I helped businesses elevate their digital presence and drive measurable growth.
Strategies & Key Outcomes
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YouTube Optimization and Audience Growth
Doubled YouTube views for ReleaseTheKreative’s podcast, increasing engagement from 2k to 4k in two months through SEO-driven optimization, improved titles, and strategic tagging.
Enhanced audience retention with captivating video descriptions and structured playlists to boost channel visibility.
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Website Redesign
Improved UI/UX design, restructuring site navigation to enhance user experience and increase time spent on the site
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SEO Implementation
Built and optimized Dekhedz’s website, rewriting key pages and creating over 15 new pages with a focus on brand storytelling and customer usability.
Conducted comprehensive keyword research using MozPro and SEMrush, implementing meta descriptions, header tags, and backlinks to improve search rankings and drive organic traffic.
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Graphic Design and Product Marketing
Resized and recolored over 120 skateboard designs for Dekhedz, aligning with the brand’s visual identity and boosting product sales post-launch.
Created visually compelling content for social media and e-commerce platforms, driving higher audience interaction and conversions.