Transforming Digital Presence: My Role in Building Engaging Brands at The Social Doc
Redesigning Brands, Growing Communities, and Driving Results for Healthcare Professionals
At The Social Doc, I combined creative content strategies with data-driven insights to amplify the digital presence of healthcare brands like Dr. Paya’s SurgiThin and the Natural Skincare Clinic. My role encompassed brand redesign, social media growth, content creation, and promotional campaign execution. Through collaboration and innovation, I helped these clients connect with their target audiences, build loyal communities, and achieve measurable growth across multiple platforms.
Crafting Long-Form Content for Client Dr. Paya & NSC’s Website
Discover how I developed SEO-optimized, long-form content to elevate Dr. Paya and NSC’s digital presence. These drafts showcase my ability to blend creativity with strategy, driving traffic and positioning the agency as a thought leader in the healthcare space. For the full drafts, view here.
Content Calendar Planning Success for Dr. Paya and the Natural Skincare Clinic
Content calendars were the backbone of my strategy for Dr. Paya and the Natural Skincare Clinic. I used tools like Planoly to schedule posts at peak engagement times, ensuring consistent and impactful messaging. These calendars streamlined campaign execution, balanced stills and video content, and allowed for strategic promotion of sales, giveaways, and key services. The result? A boost in audience interaction and a cohesive online presence that aligned with each brand’s goals.
Captivating Social Media Copy and Graphics for The Social Doc
Take a look at the social media copy and custom graphics I created for The Social Doc, including targeted captions and engaging visuals for platforms like TikTok and Instagram. These samples highlight my ability to grow audiences, enhance brand identity, and connect with clients in the healthcare space. For more writing samples, view this page.
Strategies & Key outcomes
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Social Media Growth and Engagement
Grew Dr. Paya’s TikTok account to 25,000 followers by producing platform-specific, targeted content that increased visibility and community interaction.
Managed Instagram for the Natural Skincare Clinic, developing engaging content that resonated with their audience and promoted their personalized skincare services.
Integrated social media platforms with key website pages, driving traffic from Instagram and TikTok directly to service or contact pages, enhancing user flow and conversions.
Optimized social media captions and hashtags to complement website keywords, improving overall brand visibility online.
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Website Redesign
Redesigned Dr. Paya’s website, improving navigation and rewriting key sections to enhance user experience and increase conversions.
Created and edited content tailored to align with each client’s unique brand identity, ensuring clear messaging and audience engagement.
Redesigned Dr. Paya’s website, improving navigation, rewriting key sections, and enhancing mobile responsiveness to increase conversions and user engagement.
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Promotional Campaign Execution
Implemented CRM strategies to build relationships with local healthcare professionals, driving organic engagement and professional endorsements.
Developed and scheduled social media campaigns with Planoly, optimizing post timing to maximize reach and interaction, resulting in higher campaign effectiveness.
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Content Optimization
Conducted keyword research with MozPro and SEMrush, optimizing website copy, meta descriptions, and headers to boost search rankings.
Developed location-specific landing pages and crafted a blog strategy with posts like "What to Expect After Bariatric Surgery," driving organic traffic and positioning both clients as trusted authorities.