From Concept to Table: Driving Impactful Content for SharkNinja and Ninja Test Kitchen
Creating Compelling Customer Experiences Through Strategic Content and Culinary Innovation
As part of SharkNinja's Ninja Test Kitchen team, I combined creativity with strategy to elevate the customer experience for high-performance kitchen appliances. My role involved developing and optimizing recipes, planning photoshoots, crafting content for digital and print, and leveraging SEO strategies to enhance the brand’s digital footprint. Through collaboration with culinary experts and rigorous testing, I ensured that every piece of content resonated with consumers and supported the versatility of Ninja products.
Strategies & Key outcomes
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Content Development
Created over 30 blogs and online recipes tailored to beginner, intermediate, and advanced home cooks.
Crafted 10+ recipe cards, instruction booklets, and quick-start guides, ensuring content accuracy and user-friendliness.
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SEO Optimization
Developed a pillar content strategy for the Ninja Test Kitchen website, building comprehensive pages with supporting sections to boost site structure and visibility.
Utilized tools like SEMRush and MozPro for keyword research and incorporated internal and external linking to drive traffic to e-commerce product pages and ingredient sources.
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Visual & Digital Execution
Planned and executed photoshoots, refining shot lists and ensuring content accuracy on set.
Uploaded and optimized digital assets for recipes and blogs, enhancing customer engagement and tracking KPIs to inform future strategies.
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Consumer Insights and Validation
Conducted IHUT (In-Home Use Testing) to validate recipe clarity and alignment with product functionality, integrating feedback to improve customer satisfaction.