Driving Innovation and Efficiency: Impact at The TJX Companies in Marketing Services and Product Development
Elevating Brand Strategy, Content Production, and Asset MANAGEMENT for Global Retail Success
As a Marketing Services Specialist at The TJX Companies, I collaborated with cross-functional teams to manage and execute marketing campaigns that enhanced brand visibility and customer engagement. My role extended to leading content production, optimizing asset management, and streamlining processes to ensure seamless coordination between brand and creative teams. Additionally, during my product development internship, I contributed to shaping future product lines by analyzing trends, pitching new concepts, and aligning strategies with customer insights.
Spearheading TJX’s Marketing Services Newsletter Initiative
This image showcases the draft of a Marketing Services newsletter I spearheaded at TJX, from initial concept to first upload. Tasked with improving internal communication and engagement, I developed the newsletter’s layout, curated content, and collaborated across teams to align messaging with department goals. After launch, I tracked its performance metrics to ensure continuous improvement, making it a valuable resource for sharing updates and celebrating departmental achievements.
product development internship Slideshow: Elevating Strategy Through Research and Personas
As a Product Development Intern at TJX, I played a pivotal role in shaping strategies through hands-on research, trend analysis, and collaboration. From creating customer personas to conducting focus groups and presenting data-driven insights, my experience provided a dynamic opportunity to contribute to impactful projects like the Soft Home slideshow.
Strategies & Key Outcomes
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Marketing Campaign Execution
Successfully launched 40+ in-store signage campaigns, ensuring production accuracy and brand consistency across projects.
Negotiated a $15,000 licensing renewal for Marshalls' Out of Home Digital Display campaign, driving impactful seasonal promotions.
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Content Production Leadership
Led photoshoots, walk-throughs, and style-outs for HomeSense, managing budgets, equipment logistics, and expense reporting to deliver high-quality assets on time.
Created branding assets for Marketing Services University, supporting brand education and streamlining service offerings.
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Asset Management Optimization
Managed 100,000+ post-production assets in MediaBeacon, improving accessibility and efficiency for cross-functional teams.
Streamlined vendor onboarding and content production planning by building relationships, creating deal memos, and processing invoices to ensure timely project execution.
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Product Development Innovation
Pitched three new product lines to the Head of Brand and Product Development for T.J. Maxx and Marshalls, aligning future core customer insights with brand strategy.