Empowering Local Economies: My Role in Marketing Campaigns for The Williams Agency and SBN
Driving Visibility, Engagement, and Sustainability Through Strategic Campaigns
At The Williams Agency, I contributed to impactful campaigns for the Sustainable Business Network of Massachusetts (SBN), including the Boston Local Food Festival and Eat Local MA initiatives. My role involved social media strategy across instagram, Facebook, and twitter, influencer collaborations, website, and community outreach to boost awareness for sustainability and local businesses. By creating engaging content, managing digital and on-ground marketing, and spearheading app promotions, I helped strengthen the local food ecosystem and connect consumers with sustainable options.
Strategies & Key Outcomes
-
Social Media Strategy and Content Creation
Developed and executed content strategies for Eat Local MA, growing followers by 15% and increasing engagement through spotlight features on local farms and businesses.
Created and managed TikTok videos and Instagram Reels, generating over 5,000 views in the first week, amplifying campaign reach.
Spearheaded social media for the Boston Local Food Festival, leading to a 20% increase in event-related followers and engagement.
-
Community Engagement and Outreach
Managed an influencer program for Eat Local MA, collaborating with local bloggers and chefs to boost organic reach by 25%.
Conducted vendor outreach for the Boston Local Food Festival, leading to a 15% increase in vendor sign-ups and a more diverse festival lineup.
Played a key role in launching the Eat Local MA app, contributing to 1,000+ downloads within the first month through promotional materials and door-to-door outreach.
-
Event Promotion and Paid Media
Designed and distributed marketing materials, including pamphlets, newsletters, and press releases, resulting in 50+ new vendor sign-ups for the Boston Local Food Festival.
Managed paid ad campaigns across Yelp and Google, driving 2,000+ unique views and increasing visibility for festival events.