Empowering Women Through Content: My Role in Growing WomenWorking.com’s Global Online Community

Driving Social Media Engagement, SEO Optimization, and Inspirational Content for a 1.5M+ Audience

At WomenWorking.com, I played a key role in crafting and executing content strategies that empowered and inspired women worldwide. With a focus on organic content creation, SEO optimization, and community engagement, I helped grow the platform’s social media presence to over 1.5 million followers. My efforts included driving Instagram and Twitter interaction, optimizing YouTube visibility, and collaborating on feature articles, all of which amplified the mission of WomenWorking.com to support and uplift women in their personal and professional lives.

Instagram Impact at WomenWorking.com

  1. Followers: 800K+ strong and growing, connecting with an empowered global community.

  2. Posts: 10 impactful posts delivering inspiration and motivation.

  3. Likes: 53,512+ total likes, reflecting strong audience engagement.

  4. Comments: Over 20,000 comments, fostering meaningful conversations and connections.

Twitter Impact at women working.com

  1. Followers: 199.7K+ dedicated followers engaging with empowering content.

  2. Tweets: 8 posts of inspirational and informative posts driving interaction.

  3. Views: 65,000K+ views showcasing audience resonance with content.

  4. Comments and Retweets: 400+ discussions with high levels of audience participation.

  • 8K likes on Instagram, designs from Adobe Illustrator

  • 7,800 likes from Instagram, designs from Adobe Illustrator

  • 9,799 likes from instagram, designs from Adobe Illustrator

  • 8K likes on Instagram, designs from Adobe Illustrator

  • 31,000 views, 50 retweets, 159 likes

  • 6,700 views, 60 retweets, 270 likes

  • 7,700 views, 53 retweets, 163 likes

  • 19,000 views, 143 retweets, 558 likes

Pitch Deck for WomenWorking.com’s American Heart Month Panel

This slide deck highlights the pitch I developed for WomenWorking.com’s American Heart Month initiative. The presentation included a television program concept featuring eight expert panelists to discuss cardiovascular health, raising awareness and driving engagement. With thorough research and a compelling narrative, the pitch emphasized the importance of empowering women to take charge of their health through education and actionable insights

Care by Marissa Adamo

Strategies & Key Outcomes

  • Social Media Growth and Engagement

    Developed organic content strategies that drove significant follower growth and interaction on Instagram (800K+ followers) and Twitter (150K+ followers).

    Posted inspirational quotes, career advice, and trending topics, generating 20,000+ comments and 53,512+ likes on Instagram posts.

  • SEO and Video Optimization for YouTube

    Organized playlists, optimized video titles, and utilized information cards to improve discoverability and viewer retention.

    Boosted YouTube traffic and engagement, increasing channel visibility for leadership and wellness content.

  • Content Collaboration and Strategy

    Pitched a television program idea for American Heart Month, including identifying eight expert panelists to amplify awareness and education.

    Partnered with writers and editors to feature new uploads across platforms, improving cross-channel reach and audience engagement.

    Analyzed KPIs to refine content strategies, enhancing organic reach and driving impactful engagement for WomenWorking.com’s community.

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