Driving Growth, Collaboration, and Brand Partnerships as President and Campus Correspondent
As President and Campus Correspondent for Her Campus Bentley, I led the chapter to rank in the top 20% nationwide by driving innovative campaigns, fostering partnerships with major brands, and building a thriving community of student writers and marketers. My role involved overseeing social media strategy across instagram, Facebook, twitter, TikTok, Pinterest, mentoring the executive team, and facilitating events that empowered members and aligned with Her Campus’ mission to inspire young women through media.
Strategies & Key Outcomes
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Brand Partnerships and Campaigns
Spearheaded partnerships with major brands like Fenty Beauty, e.l.f. Beauty, Estée Lauder, and Sun Bum, hosting giveaways, product promotions, and stress-free self-care events during finals.
Led a sustainability campaign with H&M, organizing a clothing swap and t-shirt drive, which combined educational content on sustainable fashion with branded merchandise sales.
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Leadership and Team Development
Mentored the next Vice President and Media Chairs, ensuring continuity in leadership and strengthening the chapter’s foundation for future success.
Organized career development workshops and networking panels with alumni and industry professionals, providing valuable learning opportunities for members.
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Event and Social Media Strategy
Managed cross-platform social media accounts, including Instagram, TikTok, and Facebook, increasing engagement and visibility through creative content and strategic planning.
Collaborated with local businesses and organizations to host events like pre-finals de-stress sessions and advocacy campaigns, building strong community ties.